6 Vital Things to Invest in as a Business Owner

If you’re working on making your amazing business idea come to life, congrats! We are so excited for you! After navigating our own growth as a small creative team, we want to make the path as smooth as we can for you. Starting by advising where to spend your money, time, and energy first. Keep reading to learn the top six things we recommend you invest as a business owner.

Though we recommend prioritizing the things right away, this information applies to those who are further along in building their business as well. Especially if you find your business has plateaued, as we discuss in this recent post. So whether you are just beginning, or feel it is time to re-evaluate your business needs, keep reading!

Branding

Branding is what transforms your vision and brand values into graphic elements that will attract your ideal customers and sell sell sell your product. Too many business owners try to DIY their branding, thinking it is nothing more than downloading some fonts and choosing a color scheme, as we discussed in this blog post. However, to build a strong brand that will stand out among competitors, you must start with the right foundation. Working with a professional brand designer will allow you to build credibility immediately, leave the right impression on potential customers, and channel your current vision while also allowing your brand to grow and expand.

Brand design is one of the main things we do here at Madison Hebner Creative Studio. We are passionate about this because it is the foundation for everything else your business does! Click here to learn more about our branding services.

Web Design

Your website is the homebase for everything your business is and does. Though many people may find you through social media, having a professional site will help your business feel solid, credible, and well-rounded. Though we understand this large and important investment may not feel do-able right away, it should be at the top of your priority list. Our team of web designers is happy to create a custom quote based on your needs and situation, so that a website doesn’t need to keep getting pushed further down your to-do list. Contact our team here to discuss your custom quote.

The need for a professional website applies to any kind of business. Including influencers, who, as you can read about in this post, can see far more success in their social media brand deals after investing in a website.

Brand Photography

If you dive into our blog resources, you’ll quickly see how much we care about brand photography. Separate from standard product photography, brand photos capture the people behind your business. Perhaps how your products are made, your team brainstorming up new offerings or the spaces where you work. These types of images help build a connection between your customers and your brand. They are especially effective on social media, where lifting the curtain in front of your carefully curated feed to show the day-to-day behind the scenes is becoming more and more common. Everyone loves some good #BTS content, after all.

Brand photography can also include lifestyle-type photos showing your product in action. The photos (or videos!) can help a customer envision themselves using the product, making them much more likely to add to cart.

Continued Education

Though this is an ongoing pursuit, we wanted to mention continuing your education early on so that it can always be high on your list. Staying on top of your industry means staying on top of the latest knowledge and consistently seeking out opportunities to grow personally. This is more true than ever before, in a new world of constantly changing trends and algorithms. Fortunately, there are many courses, coaches, and other education opportunities out there for every sort of business!

Outsourced Help or Growing Your Team

Any successful business has prioritized having the right people behind the scenes. Instead of relying on your own skills alone, we recommend delegating tasks that you do not excel at as soon as possible. This can be done either by hiring a remote contractor for certain skills, such as social media marketing or by growing your in-house team. There are pros and cons to both, so do your research and consider your goals for your team! Here at Madison Hebner Creative Studio, we have experience with both options. But whether you outsource or hire inside, we have seen firsthand how important it is to grow your team as soon as possible.

Not sure where to start in your investment process? Our Wellness Check-ups might be ideal for you!

We take an in-depth look at your brand or website and give you a comprehensive review and action plan for your brand for only $350!

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